In today’s media landscape, digital dominates. According to the Pew Research Center, 86% of U.S. adults get news from smartphones, tablets or computers, with traditional platforms like radio & print fading....
Watch Fratelli’s take on summer 2024 as the "season of reclaiming."...
In today’s media landscape, digital dominates. According to the Pew Research Center, 86% of U.S. adults get news from smartphones, tablets or computers, with traditional platforms like radio & print fading....
As the internet becomes increasingly saturated with AI content and algorithmic recommendations, niche online communities are becoming more valuable....
Check out Fratelli’s take on how using influencers can help boost a brand’s trust ratings with Gen Z....
Check out Fratelli’s take on whether Vice President Kamala Harris’ appearance on the Call Her Daddy podcast fit her brand, and if it could help get young female voters to the polls....
An opinion piece in the Washington Post discusses Gen Z’s evolving use of emojis to convey intent, like exclamation or question marks....
Do we really just “listen” to podcasts anymore? Check out Fratelli’stake on the evolution of podcasts....
Advertisements are, at their heart, creative storytelling, evoking rationale and emotional reactions to compel the viewer to take an intended action. Super Bowl ads offer some of the best examples of this creativity, and Super Bowl LVII certainly had its share of creative ad spots. From...
The announcement this week of the nominees for the 2023 Academy Awards got me thinking about our origin story. The Fratelli Group started as a film company. Look at our logo. You can see the double Fs for Fratelli Films....
The 2018 U.S. midterm elections showed that a new power bloc is on the rise in America: younger voters. Millennials — generally defined as Americans ranging in age from 23 to 38 — are now actively going to the polls and making a difference with...
Elon Musk’s recent eye-opening tweet drew the ire of shareholders, the media, and regulators. It shook Tesla’s share price and set off a monthlong fire drill for the company—and an eventual retreat from the cofounder and CEO himself. Musk’s tweet was the latest example of...