TRANSFORMING A COUNTRY’S IMAGE IN WASHINGTON
For a foreign government to advance its policy agenda in the United States, it needs to tell American influencers and the public its story – who it is, and where it is going. The embassy, especially, needs a firm with thorough knowledge of American media, as well as a real understanding of which messages resonate with key decision-makers.
A Latin American nation wanted to secure a free trade agreement (FTA) with the United States, but policymakers in Washington were resistant due to outdated perceptions of the country. The Fratelli Group developed and implemented a multi-faceted campaign that dramatically improved the nation’s image in Washington.
Bottom Line: Congress approved the FTA and the relationship with the United States was transformed.