Member engagement is an essential part of leading industry groups and trade associations. Safety precautions and travel restrictions brought on by the COVID-19 pandemic introduced new challenges and barriers to connecting with stakeholders, moving in-person events into the world of virtual communications.

The CEO of a global trade association turned to us when she needed to stay connected with her members and other critical audiences in this virtual environment. The Fratelli Group provided her with the right messages, coaching and production studios that allowed her to engage effectively with stakeholders.

Bottom Line: The CEO enhanced her position and her association’s profile among members.