06 Dec The Evolution of Podcasts
Do we really just “listen” to podcasts anymore? Check out Fratelli’stake on the evolution of podcasts....
What We’re Are Saying
13 Feb What Communicators Can Learn from Super Bowl Ads
Advertisements are, at their heart, creative storytelling, evoking rationale and emotional reactions to compel the viewer to take an intended action. Super Bowl ads offer some of the best examples of this creativity, and Super Bowl LVII certainly had its share of creative ad spots. From...
27 Jan What Communicators Can Learn From the Movies
The announcement this week of the nominees for the 2023 Academy Awards got me thinking about our origin story. The Fratelli Group started as a film company. Look at our logo. You can see the double Fs for Fratelli Films....
25 Mar The Rise of Younger Americans — and How Embassies Can Connect with Them
The 2018 U.S. midterm elections showed that a new power bloc is on the rise in America: younger voters. Millennials — generally defined as Americans ranging in age from 23 to 38 — are now actively going to the polls and making a difference with...
24 Mar Reinforce Your CEO’s Social Media Savvy
Elon Musk’s recent eye-opening tweet drew the ire of shareholders, the media, and regulators. It shook Tesla’s share price and set off a monthlong fire drill for the company—and an eventual retreat from the cofounder and CEO himself. Musk’s tweet was the latest example of...
22 Mar How to Market on a Shoestring Budget
The big event is just a few short months away. Your organization and members are eager to begin promoting it and receiving substantial publicity. From advertisements to social media to news coverage, there is no shortage of communication channels out there to tell your story....
20 Mar 60 Seconds of Fame: Making the Most of Your Next News Hit
It started with an email pitch to the television reporter, followed by several emails coordinating event details, lining up interviews and shoring up the local angle for the story. On the day of the event, the reporter spent 90 minutes on site conducting interviews and...
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