23 Dec Making the Winning Case for Trade
Trade agreements have always generated a polarized debate in the United States, making advocacy campaigns in support of them particularly challenging....
Blog
23 Dec Turning NGO Reputation Into Influence
A highly regarded international wildlife organization wanted to advocate on climate change policy, but had no experience on Capitol Hill. Any effort had to preserve its sterling reputation....
23 Dec Navigating Crisis With the Future in Mind
You get a call from The New York Times with a short deadline to comment on a breaking health care services crisis involving your company. As a family-owned, regional company, you have no experience with major global media. Where do you turn for counsel and...
07 Dec The Pros and Cons of Using AI as a Writing Tool
Fratelli dives deep — and gets a bit existential — into the pros and cons of AI as a writing tool....
06 Dec How to Capitalize on Viral Moments: Lessons From the Four Seasons
Viral moments are more than just fleeting internet sensations; they’re powerful tools for brands to connect with new audiences & reinforce their values....
06 Dec What Communicators Can Learn From Taylor Swift
Check out Fratelli’s take on successful communication strategies that Taylor Swift has mastered and how companies can follow her lead....
06 Dec Lessons in Communication From the 2024 Democratic National Convention
In today’s media landscape, digital dominates. According to the Pew Research Center, 86% of U.S. adults get news from smartphones, tablets or computers, with traditional platforms like radio & print fading....
06 Dec Fratelli’s Take on the “Summer of Reclaiming”
Watch Fratelli’s take on summer 2024 as the "season of reclaiming."...
06 Dec News Consumption Habits: Digital Dominates
In today’s media landscape, digital dominates. According to the Pew Research Center, 86% of U.S. adults get news from smartphones, tablets or computers, with traditional platforms like radio & print fading....
06 Dec What Brands Can Learn From Internet Curators
As the internet becomes increasingly saturated with AI content and algorithmic recommendations, niche online communities are becoming more valuable....
06 Dec How Brands Can Leverage Influencers
Check out Fratelli’s take on how using influencers can help boost a brand’s trust ratings with Gen Z....
06 Dec How Gen Z is Using Emojis
An opinion piece in the Washington Post discusses Gen Z’s evolving use of emojis to convey intent, like exclamation or question marks....