Advertisements are, at their heart, creative storytelling, evoking rationale and emotional reactions to compel the viewer to take an intended action. Super Bowl ads offer some of the best examples of this creativity, and Super Bowl LVII certainly had its share of creative ad spots. From...
The announcement this week of the nominees for the 2023 Academy Awards got me thinking about our origin story. The Fratelli Group started as a film company. Look at our logo. You can see the double Fs for Fratelli Films....
The 2018 U.S. midterm elections showed that a new power bloc is on the rise in America: younger voters. Millennials — generally defined as Americans ranging in age from 23 to 38 — are now actively going to the polls and making a difference with...
Elon Musk’s recent eye-opening tweet drew the ire of shareholders, the media, and regulators. It shook Tesla’s share price and set off a monthlong fire drill for the company—and an eventual retreat from the cofounder and CEO himself. Musk’s tweet was the latest example of...
The big event is just a few short months away. Your organization and members are eager to begin promoting it and receiving substantial publicity. From advertisements to social media to news coverage, there is no shortage of communication channels out there to tell your story....
It started with an email pitch to the television reporter, followed by several emails coordinating event details, lining up interviews and shoring up the local angle for the story. On the day of the event, the reporter spent 90 minutes on site conducting interviews and...
Watch our panelists discuss the dynamics of the U.S. political landscape and the outlook for the November elections....
Watch our panelists discuss the near-term outlook for U.S. relations with China during this period of extraordinary tension...
Watch our panelists discuss how the COVID-19 emergency is transforming America’s electoral landscape and what that means for the 2020 U.S. presidential election...