TURNING NGO REPUTATION INTO INFLUENCE
NGOs routinely face the challenge of advancing their mission, meeting fundraising goals and fighting for their policy priorities – while staying true to their core values.
A highly regarded international wildlife organization wanted to advocate on climate change policy, but had no experience on Capitol Hill. Any effort had to preserve its sterling reputation. The Fratelli Group crafted a strategy built on the NGO’s core values, with tactics designed to move votes. Discipline and determination drove the effort – and significantly raised the NGO’s profile and influence, while preserving its reputation.
Bottom Line: National media has dubbed the organization the “Muscle of the Movement” and a “lobbying force on Capitol Hill.”