POSITIONING A HEALTHCARE GIANT AS A D.C. FORCE
Consumers may know your business, but when you are trying to advance a policy agenda, it’s policy makers who need to know your story. Fortunately, The Fratelli Group knows Washington.
A Fortune 10 U.S. healthcare company had a well-known network of retail stores, but Washington influencers were largely unaware of its expertise in healthcare policy. Creating and executing an inside-the-Beltway thought leadership campaign – including high-profile events and salon-style dinners that put the CEO at the table with healthcare leaders, Cabinet Secretaries and key White House officials – gave the company and its CEO the voice they needed to shape healthcare policy.
Bottom Line: The company has dramatically enhanced its profile in Washington, DC, and has the ear of top policymakers.