BUILDING PRIVATE EQUITY MARKET SHARE
Private equity firms often struggle to stay engaged with their existing investors and introduce themselves to new audiences. Increasingly, they are looking to The Fratelli Group to develop creative solutions to these challenges.
After establishing a record of success in Latin America, one private equity client was looking to market its investment products to U.S. audiences. Fratelli worked with the firm to develop a powerful narrative that connected with U.S. audiences and conducted intense, individualized training to help the firm’s employees tell that story with energy and discipline.
Bottom Line: The private equity firm succeeded in introducing itself and its new investment vehicle to the U.S. investor community.